Websites using Index Exchange
Description of Index Exchange: Index Exchange is a customizable exchange technology that enables sell side media firms to monetize ad inventories programmatically and in real time.
Index Exchange is used by 0.61% of websites in the Advertising category.
Food & Drink is the most popular main category among the websites using Index Exchange.
Travel Type is the most popular subcategory among the websites that are using Index Exchange.
The technologies that are most often used together with Index Exchange are Amazon Advertising, PubMatic, Open Graph, Google Publisher Tag, TripleLift, Rubicon Project, RSS, webpack, 33Across, HTTP/3.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Index Exchange may also be interested in using these other technologies: PubMatic, Rubicon Project, Amazon Advertising, TripleLift, OpenX, Sovrn, GumGum, Google Publisher Tag, Teads, 33Across.
Top IAB Industry Verticals using Index Exchange
Top 10 technologies that are most often used together with Index Exchange
Technologies that are most interesting for website using Index Exchange, as determined by our AI recommender
Distribution of domains using Index Exchange over IAB1 verticals
Introduction to Index Exchange
Index Exchange is a technology company that provides a transparent and neutral advertising marketplace where digital media publishers and advertisers can connect and exchange advertising inventory in real time. They offer programmatic advertising solutions that use data-driven algorithms and machine learning to optimize ad targeting and maximize revenue for publishers. Their platform also provides detailed insights and analytics to help publishers and advertisers make informed decisions about their advertising strategies.
Practical Applications
of Index Exchange
Index Exchange is a technology used in programmatic advertising to facilitate the buying and selling of digital ad inventory. Practical applications include:
1. Monetizing website traffic: Publishers can use Index Exchange to sell ad space on their websites to advertisers, generating revenue from their online content.
2. Targeted advertising: Advertisers can use Index Exchange to target specific audiences based on demographics, interests, and behavior, ensuring that their ads are seen by the right people.
3. Real-time bidding: Index Exchange allows for real-time bidding on ad inventory, ensuring that advertisers get the best possible price for their ads.
4. Ad optimization: Index Exchange uses machine learning to optimize ad placement and delivery, improving the effectiveness of ad campaigns.
5. Cross-device targeting: Index Exchange allows advertisers to target users across multiple devices, including desktops, laptops, mobile devices, and connected TVs.
6. Data management: Index Exchange provides tools for data management, allowing advertisers to collect, analyze, and use data to inform their ad campaigns.
Benefits and Advantages of Index Exchange
- Provides real-time bidding to maximize revenue for publishers
- Offers customizable features to tailor ad experiences for users
- Offers detailed performance analytics to optimize ad campaigns
- Provides access to a large pool of advertisers and demand partners
- Offers a user-friendly interface for managing ad operations
- Allows for seamless integration with third-party platforms and technologies
- Uses machine learning algorithms to improve targeting and ad delivery
- Offers a secure and transparent ad exchange platform.
Distribution of domains using Index Exchange over IAB2 verticals
Most popular websites using Index Exchange
Less popular websites using Index Exchange
Distribution of domains using Index Exchange over 1 million most popular domains
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Distribution of domains using Index Exchange over domain ages
The average age of websites using Index Exchange is 10.4 years.
The average page rank (measure of backlink strength) of websites using Index Exchange is 3.36.
5 technologies that are less often used together with Index Exchange
| Technology | % of use together with Index Exchange | Website |
|---|
| Shareaholic | 0.0978 | https://www.shareaholic.com/ |
| Imperva | 0.0978 | https://www.imperva.com/ |
| Brightspot | 0.0978 | https://www.brightspot.com |
| Uptrends | 0.0978 | https://www.uptrends.com |
| ClientJS | 0.0978 | http://clientjs.org |
